download the last version for iphoneBlue Ocean Strategy

Value Innovation puts equal emphasis on both Value and Innovation. The cornerstone of Blue Ocean Strategy is - 'Value Innovation'. What is the cornerstone of Blue Ocean Strategy? BOS makes competitors irrelevant & creates new consumer value propositions. It is called Blue Ocean Strategy (BOS) because it provides managers a toolbox to create, identify uncontested market space instead of competing in the prevalent market with cut throat competition and decreasing margins. Who invented Blue Ocean Strategy and why it is called Blue Ocean Strategy?Īs a strategy concept Blue Ocean strategy was first introduced by W.Chan Kim and Renee Mauborgne, INSEAD Business School professors, in their book - 'Blue Ocean Strategy - How to Create Uncontested Market Space & Make Competition Irrelevant' What is Blue Ocean Strategy and how it is relevant to 'The Apple iPhone' case study? Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Innovation & Entrepreneurship field, company, context, collaborators, competitors, customers, Marketing Mix factors, Products related decisions, pricing strategies and more.

It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Marketing, Pricing. The The Apple iPhone (referred as “Iphone Apple” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. The Apple iPhone case study is a Harvard Business School (HBR) case study written by Paul W. SpekmanĮMBA Pro Blue Ocean Strategy Approach for The Apple iPhoneĪt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. It concludes with the July 2008 introduction of the second generation 3G iPhone.Ĭase Authors : Paul W. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs.

This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. EMBA Pro Blue Ocean Strategy for The Apple iPhone case study

Download the last version for iphoneBlue Ocean Strategy