Details about current functionality are in our article on IP Address Obfuscation.Ī distinctive number is associated with a particular handheld device. Clients can anonymize IP addresses so they are stored in an obfuscated form within their network. IP addresses from most of the world are considered pseudonymous or personal data.

This list is not exhaustive, but is intended to give you a guide on how TUNE treats-and empowers its clients to treat-certain types of data.

Included below is a table listing the common types of data uploaded by clients to the TUNE platform and potential TUNE Practice and Use cases. Unlike both personal and pseudonymous data, Anonymous data is not linked to an end user’s device and does not specifically identify an end user in any way nor provide the potential for future identification of that end user. Pseudonymous data is data that is linked to an end user’s device and cannot specifically identify that end user but still provides some non-remote possibility of future identification. At TUNE, we treat data as personal depending on the laws of the relevant jurisdiction. Generally, “personal data” means any information relating to an identified or identifiable natural person. TUNE clients retain the obligation to (i) provide legally required notices to, and (ii) acquire applicable consent from end-users. Securing “personal” data, or data that can identify an individual person, before “processing” or sharing that data, is a best practice under most privacy and data protection frameworks. Under many privacy or security best practices discussions, data is often classified into three categories: personal, pseudonymous, or anonymous.

Treatment of various data types in TUNE.

Why it’s important to secure personal data before sharing with TUNE or other third parties.

How TUNE treats different types of data-depending on whether they are categorized as anonymous, personal or pseudonymous.

This tutorial and overview will help you understand: At TUNE, we aim to align our practices with best-practice privacy and security standards, including compliance with the laws and requirements of the various countries we do business in.

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